I'm Lydia Rubin, a passionate and experienced freelance product photographer, graphic/web designer, front-end developer, and brand strategist currently residing in the Northwestern Catskills. I have over 9+ years of experience across all design disciplines, advanced knowledge of Adobe Photoshop & Illustrator, HTML/CSS, and hands on experience growing small business brands and their visual direction. I value detail, simplicity, & symmetry. 
I believe that visual storytelling is vital to the root of a brand. It's important to get to the heart of the message with images that resonate and remain with their viewers. My work delivers that message through impactful visual statements. 
Whether I'm photographing, designing, or editing I always strive to create beauty & balance while capturing the essence of an object, person, or place.
I’d love to collaborate with you to create powerful photography, branding, web presence, and visual direction for your brand.
On a personal note, I am obsessed with fungi, plants, native ecology, and plant-based nutrition. 
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